BA-MRKT - Bachelor of Arts in Marketing

"Create Brands That Captivate: Master the Art of Story-Driven Advertising.”

The Advertising and Branding undergraduate program equips students with a comprehensive foundation in marketing principles, visual communication, media production, and brand storytelling. Through a blend of core courses in media literacy, public speaking, and media law, students develop essential skills in critical analysis and ethical decision-making within the advertising industry. Specialized coursework in campaign development, design tools, and copywriting enables students to craft compelling brand messages, while elective options allow for deeper exploration in areas such as digital content creation, cultural influences on consumer behavior, and social impact communication. Graduates of the program will be prepared to pursue dynamic careers in advertising agencies, brand
management, public relations, and other strategic communication roles, with the ability to create impactful campaigns that resonate in an evolving digital landscape.