BA-MRKT - Bachelor of Arts in Marketing

Catawba College’s degree in Marketing prepares you to effectively market to and communicate with business customers in almost any vertical across all contemporary platforms, including social media, digital advertising, print, and broadcast. A Marketing major graduates ready for jobs in internal communications, external communications, advertising, marketing, and public relations.

Catawba’s student-centered approach, access to professional-grade equipment, collaborative opportunities with other academic majors, and nearby access to major markets in Charlotte, the Triad and the Triangle uniquely prepare Marketing majors for launching their successful career immediately upon graduation.

Our graduates go out into the world with an understanding of how digital and traditional communication practices, new media, and technologies are reshaping everything we do: work, education, relationships, health, and everyday living.